What do you want to achieve, how and when? In this phase we determine the strategy of your campaign. An optimal media mix is compiled based on the KPIs. We continuously optimize live campaigns for the best results at the lowest costs.
Based on your target group, goals and planning, we prepare an online advertising strategy that fits in seamlessly with your metrics. Together we determine the KPIs of the campaign: that is the starting point. Our specialists advise on the optimum mix of owned, earned and paid media. This integrated media approach guarantees the best possible result. After agreeing on the advertising strategy, the media mix and the timetable, we will get down to work! Our campaign management experts delve into the content and create awareness for your brand.