Via Real Time Bidding (RTB) your advertisement will only be shown to consumers who fall within the target group and for whom your message is relevant. This is determined on the basis of, among other things, cookies and big data, but you don't have to worry about that: our RTB specialists analyze and ensure the best campaign results.
With programmatic purchasing through Real Time Bidding (RTB), real-time and automated bidding is offered on advertising space to show one specific advertisement to someone within the target group. In a nutshell, an algorithm determines the best online positions to confront your potential customer with your message. This advertising space is automatically purchased - via bids - via the RTB system.